810-010473-009 FRABA Group, an international supplier of sensors for industrial motion control and safety systems, announced the official establishment of the China Division Company in March 2024. The new Company, called FRABA Industrial Automation (Shanghai) Company, Limited, is a wholly foreign-owned enterprise designed to serve the rapidly growing industrial automation market in China.

The Chinese name “FRABA” implies customer satisfaction and success, dedication to innovation and breakthrough in this dynamic market.

“Since 2001, when we first established a partnership with a distributor in Shanghai, FRABA has been actively involved in the operation and expansion of the Asian market.” Christian Leeser, CEO and majority shareholder of FRABA, commented, “Since then, we have expanded our presence through the es810-010473-009 tablishment of our regional headquarters in Singapore in 2009, as well as our growing team and distribution network in China. The establishment of this new company in Shanghai is another important milestone in our development in Asia. Not only will it directly improve our service to Chinese customers, it will also allow us to respond more quickly to customer needs.”

In the initial phase of the company’s development in China, the focus will be on promoting domestic sales and delivery process optimization. The new company will also have more authority to solve problems faced by customers. In the future, the company may set up warehouses and build localized manufacturing links. Further expanding the team and recruiting and training local talent will be key factors in the success of these initiatives.

Leeser concluded: “This is an exciting development for the FRABA Group and demonstrates our strong commitment to the dynamic industrial automation market in China. We believe that FRABA’s cutting-edge technology, combined with China’s innovative spirit, will be the secret to promoting prosperity and succes810-010473-009 s for both us and our customers.”